Email + SMS
You paid to acquire them. Don’t pay to acquire them again.
A complete retention practice for ecommerce brands ready to turn their customer list into a growth system.
Why Olko
Built to compound, not just convert.
Revenue That Compounds
Every campaign and flow feeds the next one. We test, learn and optimize continuously, so your list gets more valuable over time instead of plateauing after the initial build.
Retention Before Reach
We don’t start with acquisition. We start with the customers you already have, building the lifecycle, segmentation and campaigns that turn a one-time buyer into a repeat one.
A Team, Not a Handoff
Strategy, copy, design and testing come from one team that already knows your brand, not a rotating cast of freelancers. You approve the work. We run the program.
Proof
What retention has returned for our clients.
AVERAGE ROI ON EMAIL CAMPAINGS
AVERAGE OPEN RATE (INDUSTRY AVG: 21%)
AVERAGE CLICK RATE
TRACKABLE SALES THROUGH OUR RETENTION STRATEGIES
Scope of work
We serve as your in-house team for email + SMS.
Here’s what we handle:
Email + SMS strategy
A complete retention plan, owned end to end.
Copywriting
Conversion-focused, on-brand messaging.
In-house email design
Clean, modern, mobile-first.
Flow setup + expansion
Welcome, abandon, post-purchase, win-back, and more.
Continuous testing + optimization
Subject lines, offers, creative, timing, segmentation.
Campaign planning + ideation
Monthly content and promo planning.
Campaign build + sending
End-to-end execution and QA.
Sign-up forms + list growth
Pop-ups, targeting, and conversion improvements.
Deliverability management
Inbox placement, domain reputation, sending health.
List cleaning + segmentation
Suppressing unengaged, improving performance, lowering costs.
Reporting + communication
Clear updates, performance insights, next steps.
Who it’s for
Starting from zero
You have traffic and customers, but no structured retention program yet.
Ready to perform
You have a platform and sends in market, but revenue and learning have plateaued.
Best suited to established ecommerce brands with consistent traffic and sales.
How we do it
No random acts of marketing.
- 01UnderstandWe map the business, customers, goals and current data before prescribing tactics.Audit · Data · Customer journey · Goals
- 02BuildWe create the strategic and creative foundation across the moments that matter.Lifecycle · Campaigns · Flows · Email · SMS
- 03LearnEvery send becomes a signal about motivation, timing and customer behavior.Reporting · Insights · Cohorts · Testing
- 04OptimizeWe turn those signals into better experiences and stronger economics.Segmentation · CRO · Creative · Offers
- 05ScaleOnly then do we expand beyond the inbox into the next earned opportunity.Website · Content · Production · Partnership
Having Klaviyo is not the same as having a retention strategy.
NO MOCKUPS, NO CONCEPTS.
Proof, not portfolio.
What's below is what shipped, what it was built to do, and what happened after.
Beyond the inbox
Expansion is earned.
Retention reveals the friction and opportunities around the entire customer experience. We expand only where the evidence points.
FAQ
The practical questions.
01How do we start?+
A short call to learn your business, current setup, and goals. From there we scope the engagement against one of our three tiers and get to work.
02What do you need from our team?+
Access to your email/SMS platform and store, plus one onboarding call. We handle strategy, copy, design, and builds from there, and send previews before anything goes live.
03How long does it take?+
The first 30 days are setup: flows, segmentation, deliverability, quick wins. The bigger revenue lifts usually show up over 60 to 90 days as testing and optimization compound.
04How often do you report?+
Monthly for every tier, with a deeper quarterly strategy review built into Growth and Premium engagements.
05What services do you offer?+
Email and SMS retention is our core focus: strategy, flows, campaigns, segmentation, and testing. From there we also build and optimize Shopify stores, design landing and product pages, retouch product imagery, and produce creative campaigns as your needs grow.